Connect HoneyBook, marketing, SEO, content, leads, revenue, and operations—then automate what happens next.
SEETHE BUSINESS BEHIND THE PARTY
Most event businesses are held together by a CRM, spreadsheets, inboxes, text threads, and an owner who remembers everything. Afterglow connects those pieces into one clear operating picture—so you can stop reconstructing the business every morning and start acting on what matters.
THIS ISN’T ANOTHER REPORTING DASHBOARD
Keep HoneyBook. Keep the tools your team already knows. I build the automated layer above them—bringing the right signals into one place, showing you what needs attention, and triggering the work that should happen next.
Map my command center ↗Leads, bookings, payments, SEO, content, staffing, and upcoming events in one owner view.
Overdue follow-ups, missed opportunities, busy dates, falling rankings, and unpaid balances surface early.
Trigger follow-up, reporting, content workflows, reminders, synchronization, and owner alerts.
PROOF, NOT PITCHES
01 / ZIM ZOOM PHOTO BOOTH
Events, booth capacity, staffing, payments, metrics, and Slack approvals were spread across separate systems. I brought them together in a secure owner view built around one question: what needs attention today?
THE OWNER VIEW02 / SOUTHERN REVELRY
HoneyBook, Google Sheets, Ads, Search Console, and follow-up workflows became one operating layer for a multi-service Texas event company.
REVENUE + OPERATIONS
03 / POPSTAR PHOTO BOOTHS
That owner’s perspective changes the work. I know the difference between a clever technology demo and a system that actually earns its keep during a packed event weekend.
WHAT YOUR COMMAND CENTER CAN RUN
Capture inquiries, surface response gaps, track proposals, prioritize hot leads, automate reminders, and see exactly where bookings stall.
Connect Analytics, Search Console, ads, SEO rankings, and automated content workflows to the leads and revenue they create.
See capacity, staffing, equipment, payments, upcoming events, decisions, and integration health before small issues become event-day problems.
START USEFUL. THEN EXPAND.
We start with the bottleneck costing you the most time or money, build the first useful owner view, and connect more of the business from there.
We trace the real workflow, identify where information breaks down, and choose the highest-value first release.
I connect the essential systems, build your command center, and automate the first set of clear next actions.
Add marketing attribution, content automation, finance, staffing, or other workflows as the foundation proves its value.
GOOD QUESTIONS
No. HoneyBook can remain your client system of record. Afterglow sits above it, connecting HoneyBook with the marketing, reporting, operational, and follow-up systems around it.
No. Real businesses rarely have perfect data. I preserve the source, make uncertainty visible, and build review steps where an automated guess could create problems.
Photo booths are where Afterglow starts because that’s where I have firsthand ownership experience and active case studies. The same model extends naturally to planners, DJs, rental companies, venues, caterers, and other event businesses.
Lead routing, follow-up reminders, owner alerts, reporting, content workflows, SEO monitoring, data synchronization, payment-risk flags, staffing queues, and more. The exact system is shaped around your operation.
Yes. Important decisions remain visible and reversible. You get clear ownership, source tracking, safeguards, and human approval wherever automation should assist rather than decide.
YOUR AI PERSONHI, I’M DANNY
I build production AI systems for live-event discovery and venue imagery, with millions of dollars in GMV riding on their reliability.
I’ve also created 28 technology courses and labs for Pluralsight, worked in growth marketing at Stash, and taught software development at Flatiron School.
Before that, I built Popstar Photo Booths, grew it through SEO, operated it through real event weekends, and sold the business. Afterglow brings those two sides of my career together: serious AI product work and firsthand event-business experience.
You work directly with me from the first conversation through the finished system.
YOUR MOVE
Tell me the workflow, bottleneck, or growth goal you keep thinking about. I’ll give you an honest read on where AI—or simpler software—can help.
START A CONVERSATION ↗Currently taking on a small number of event-business projects.